Rektguy Launches $REKT Token Following Rekt Drinks Campaign

Ethereum-based NFT project Rektguy has launched its $REKT token on November 22 at 10:00 AM UTC.

Rektguy originated as an Ethereum-based NFT project in May 2022, offering free-to-mint PFP NFTs. In 2024, the project introduced Rekt Drinks, a sparkling water brand. Purchases of Rekt Drinks were tied to the project’s rewards program, allowing participants to earn DRANK points, which are now eligible for $REKT token claims.

The token is being distributed to NFT holders and participants in the Rekt Drinks rewards program.

Token Details and Distribution

The $REKT token operates on the Ethereum blockchain and has a total supply of 420.69 trillion tokens. The distribution plan prioritizes the community whilst reserving portions for contributors and ecosystem needs:

• 63.5% allocated to the community:
  • 24.3% distributed during the Token Generation Event (TGE) for claims by eligible participants.
  • 39.2% reserved by the Rekt Foundation for future initiatives.
• 15% for contributors involved in developing the project.
• 11% for market-making, exchanges, and liquidity.
• 7.5% for investors in Rekt Brands Inc.
• 3% for project advisors.

Eligibility for the community allocation is based on:

1. Ownership of Rektguy NFTs as of November 12 at 6:00 PM UTC.
2. Participation in the Rekt Drinks rewards program, which awarded DRANK points for purchases and engagement.

Market Impact on Rektguy NFT

The launch of $REKT led to increased activity in the Rektguy NFT market.

According to data from CoinGecko, trading volume rose by approximately 40.7%, from 4.75 ETH to 6.68 ETH, whilst the average price per NFT increased by 15.4%, from 0.39 ETH to 0.45 ETH during the lead-up to the token claim.  The snapshot requirement for $REKT eligibility drove trading demand, with some buyers seeking NFTs solely to participate in the airdrop. Upon its launch, the $REKT token became available for trading on platforms using the ticker REKT.

To ensure secure claims, the Rektguy team recommended using Delegate.xyz, a trusted platform for protecting wallet assets. Community members were cautioned to avoid phishing attempts and scams, with all official communications issued through verified channels.