McDonald’s Launches Metaverse, Offers Perks for Grimace NFT Owners

Elevating The McDonald’s Experience

Drina Chee, Senior Director of Marketing & Digital Customer Experience at McDonald’s Singapore, said, “We’re excited to launch McDonald’s Singapore’s first digital experience. Our customers can dress their avatars in McDonald’s outfits, design their dream restaurant, and win daily phygital rewards, elevating how they experience McDonald’s.”

In 2023, McDonald’s Singapore and Bandwagon Labs released 2,000 Grimace NFTs, distributed for free through the McDonald’s app. These “soulbound” tokens, minted on the Ethereum scaling network Polygon, are non-transferable and come with special features in the metaverse.

Grimace NFT holders have access to exclusive in-game items, a secret island, and the ability to display Grimace-themed artwork in the Restaurant of the Future within “My Happy Place.”

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