Empire State Building Launch NFT-Powered Ambassador Program

The world-famous Empire State Building has launched an innovative NFT-powered Ambassador Program, in partnership with web3 loyalty platform Uptop, and web3 wallet provider Magic.

Revolving around the Empire State Building Observatory Experience, which is owned and operated by the Empire State Realty Trust, this program will offer its members complimentary experiences and digital collectibles in a seamless, visitor-friendly manner that requires no previous web3 experience.

The Ambassador Program went live on February 13, and interested individuals are now invited to join.

What is the Empire State Building Ambassador Program?

The Empire State Building Observatory recently completed a $165 million renovation, creating an interactive museum, a dedicated guest entrance, and a redesigned 102nd Floor Observation Deck which offers floor-to-ceiling views of NYC, spanning 80 miles on a clear day.

The Ambassador Program, which is free to join, sees Uptop and Magic distribute exclusive NFTs to repeat visitors, which double-up as digital keepsakes and tickets to personalised benefits.

Dylan Hattem, Partnerships Lead at Magic, noted; “As New Yorkers, the chance to commemorate the Empire State Building experience with NFTs which provide a blend of tradition and digital innovation was an opportunity we couldn’t pass up.”

Ross Basri, Co-Founder of Uptop, added; “Selecting a partner with expertise in wallet technology was crucial to deliver an enterprise-scale solution for a large, publicly traded company. Magic’s proven track record in delivering user-friendly and secure experiences made them the obvious choice.”

Sign up for more details: ambassador.esbnyc.com

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The post Empire State Building Launch NFT-Powered Ambassador Program appeared first on NFT Plazas.


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